{"id":68632,"date":"2026-03-19T00:50:03","date_gmt":"2026-03-19T03:50:03","guid":{"rendered":"https:\/\/fmradiocultura.com.ar\/site2025\/?p=68632"},"modified":"2026-03-19T00:51:15","modified_gmt":"2026-03-19T03:51:15","slug":"el-valor-de-la-friccion","status":"publish","type":"post","link":"https:\/\/fmradiocultura.com.ar\/site2025\/el-valor-de-la-friccion\/","title":{"rendered":"El valor de la fricci\u00f3n"},"content":{"rendered":"\n

En la\u00a0charla TEDx<\/a>\u00a0que tuve el honor de dar a fin de a\u00f1o (muy pronto online) compart\u00ed una an\u00e9cdota familiar.\u00a0En casa tenemos un peque\u00f1o ritual: elegimos un vinilo para cenar.\u00a0<\/strong>En lugar de la oferta infinita del celular ac\u00e1 hay solo unos 20 discos. Mis hijas se pelean por poner el disco o darlo vuelta (sacarlo del sobre con cuidado, apoyarlo en la bandeja, depositar la p\u00faa para que gire). Me hace bien que haya poco para elegir. Me hace bien el silencio que avisa que ya se termin\u00f3 un lado. Me hace bien el celular olvidado en otro lado.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

La falta de fricci\u00f3n es uno de los ideales m\u00e1s codiciados de esta \u00e9poca. Cada plataforma, cada producto, cada interfaz est\u00e1 optimizada para que nada te detenga.<\/strong> El algoritmo decide antes de que termines de pensar. El autoplay arranca antes de que decidas si quer\u00e9s seguir con otro cap\u00edtulo de la serie. La canci\u00f3n aparece antes de que escribas el nombre completo. Cuando empez\u00f3 todo, la promesa era liberadora: sacarnos del camino los obst\u00e1culos para que lleg\u00e1ramos m\u00e1s r\u00e1pido adonde quer\u00edamos ir. Pero hay un problema con esa promesa: asume que siempre sabemos ad\u00f3nde queremos ir. Y pierde de vista que el camino en s\u00ed mismo tiene valor.<\/strong><\/p>\n\n\n\n

En este art\u00edculo reciente en el Guardian<\/a>, Tansy Gardam lo resume con precisi\u00f3n quir\u00fargica: en una era de experiencias digitales sin fricci\u00f3n, es la fricci\u00f3n misma lo que se vuelve precioso.<\/strong> Cuando todo puede saltarse, cuando toda espera puede evitarse, el acto de detenerse se convierte en un lujo. Y los objetos que nos obligan a detenernos (adem\u00e1s de vinilos, pensemos en los libros f\u00edsicos, los juegos de mesa o en las c\u00e1maras de fotos anal\u00f3gicas) empiezan a funcionar como una tecnolog\u00eda social de un tipo completamente distinto. Son tecnolog\u00edas que nos conectan con el presente.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

Los datos son contundentes. El vinilo lleva 18 a\u00f1os consecutivos de crecimiento a nivel global. Cada librer\u00eda independiente que abre es una invitaci\u00f3n a reunirse alrededor del libro. Y el mercado de juegos de mesa alcanz\u00f3 los 14.000 millones de d\u00f3lares, impulsado parad\u00f3jicamente por adultos que buscan sentarse alrededor de una mesa, mirarse a los ojos y negociar en tiempo real.<\/p>\n\n\n\n

El fen\u00f3meno ya tiene un nombre: fricci\u00f3n intencional. La idea de que ciertos obst\u00e1culos \u2014bien elegidos, bien ubicados\u2014 no arruinan la experiencia sino que la construyen. M\u00e1s a\u00fan, que el esfuerzo, cuando tiene sentido, se vuelve un ingrediente principal de la experiencia.<\/strong><\/p>\n\n\n\n

*Es gestor cultural y creativo argentino. Se desempe\u00f1\u00f3 en diversos cargos p\u00fablicos vinculados a la cultura y las industrias creativas. Fue Ministro de Cultura de la Ciudad de Buenos Aires desde diciembre de 2017 hasta diciembre de 2023. (gentileza de Pulm\u00f3nCreativo)<\/strong><\/sub><\/em><\/p>\n\n\n\n

<\/p>\n","protected":false},"excerpt":{"rendered":"

por Enrique Avogadro *<\/p>\n","protected":false},"author":1,"featured_media":68635,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[11],"tags":[2575,2576,2577,2578,2573],"class_list":{"0":"post-68632","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-opinion","8":"tag-enrique-avogadro","9":"tag-friccion-intencional","10":"tag-opinion-2","11":"tag-pulmon-creativo","12":"tag-tansy-gardam"},"yoast_head":"\nEl valor de la fricci\u00f3n – Radio Cultura<\/title>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"El valor de la fricci\u00f3n – Radio Cultura\" \/>\n<meta property=\"og:description\" content=\"por Enrique Avogadro *\" \/>\n<meta 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